Digital marketing is any kind of marketing that is geared towards smartphones, laptops, tablets and basically any other device that is capable of connecting to Wi-Fi. Traditional marketing will focus on radio, TV, print and film, whereas when it comes to digital marketing we want to be thinking about websites, blogs, social media, email and online content.
We leverage your performance data to determine the most profitable online marketing approach.
YES YES YES. You don’t have to replace your traditional marketing efforts with digital ones, but it is 2023 and if the word digital doesn’t come into your marketing strategy then your business will not thrive. It really is as simple as that.
Firstly, you should be focusing on the social media platforms with the most active users. These are (in order), Facebook, YouTube, Instagram, Twitter and LinkedIn. Next, you need to determine where your target audience spends their time and educate yourself on the demographic. What are their behavioural patterns? What kind of content do they prefer? How does social media influence them as a consumer?
Your media manager will work closely with you, analysts, designers, programers, and other staff in order to communicate the goals of your project.
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